Scalable Growth for 150 Dental Offices

The Challenge:
With over 150 dental practices under management, Firegang needed a repeatable marketing strategy that worked across different cities, patient types, and staff skill levels. Many offices struggled to convert leads due to weak front desk processes, low-performing offers, and inconsistent content.

Our Solution:
Our Co-Founder Jose Diaz took a hands-on role leading marketing strategy across all 150+ locations. His approach blended smart ad optimization with operational coaching—ensuring every marketing effort led to actual appointments. From training front desk teams to rewriting ad copy and aligning offers with search trends, every piece was built to convert.

What We Did:

• Trained front desk teams on how to handle inbound leads and convert calls
• Audited and improved social media presence for 100+ offices
• Optimized paid search and Facebook Ads with localized offers and messaging
• Updated website landing pages and special offers to boost conversions
• Used Google Trends and real-time search data to guide SEO and blog content

The Results:

• 22% increase in lead-to-booking conversion after front desk training
• 36% reduction in cost per lead across Facebook and Google Ads
• 42% boost in website conversion rates after optimizing offers
• 200% increase in local search visibility for practices with SEO support
• Standardized marketing playbook now used across Firegang's full client base

Why It Matters:
Jose Diaz helped turn Firegang’s marketing systems into a revenue machine—by improving both the message and the people delivering it. At JDC Wellness, we use the same full-funnel, human-centered approach to help healthcare and wellness brands grow smarter, not just louder.