Lead Generation Success for Humana

The Challenge:
Humana, one of the largest health and wellness companies in the U.S., needed help finding more qualified leads for their health insurance products. They wanted a campaign that would reach the right audience, bring in real leads—not just clicks—and stay within their strict rules for advertising.

Our Solution:
While working with Renegade Marketing in New York City, we created a full lead generation campaign for Humana. We built targeted ads, landing pages, and email follow-ups that spoke directly to the needs of their audience—focusing on older adults and families looking for affordable health plans. We also made sure everything followed healthcare advertising rules to the letter.

What We Did:

• Ran Facebook and Google ads targeting specific age groups and zip codes
• Designed landing pages to collect contact info with clear, easy messaging
• Set up automated email replies to keep new leads engaged
• Tracked every step so we could see what worked and improve fast

The Results:

• 40% lower cost per lead compared to previous campaigns
• 3x more qualified leads in the first month
• Compliance approved—no delays or ad rejections
• Campaign success led to a longer-term partnership with Humana

Why It Matters:
This campaign shows how the right strategy—paired with real understanding of your audience—can bring in more leads, save money, and stay fully compliant. Whether you’re a wellness brand or a major health company, JDC Wellness knows how to build campaigns that work.