Connecting CannaGather NJ & the Cannabis Community

The Challenge:
CannaGather NJ wanted to grow their presence in New Jersey’s fast-moving cannabis industry. But to fill their events with real industry professionals—not just casual attendees—they needed to target dispensary owners, investors, and advocates with precision.

Our Solution:
JDC Wellness led a full audience research and targeting strategy to help CannaGather connect with the right people. We used data tools and platform testing to find and refine the most engaged cannabis audiences online.

What We Did:

• Mapped out 4 key audience segments: operators, investors, medical professionals, and advocates
• Used Meta and LinkedIn targeting tools to build high-intent audience sets
• Created audience-specific messaging and creative for paid campaigns
• Monitored campaign performance and adjusted targeting in real time
• Provided guidance on SEO and landing pages to align with cannabis interests

The Results:

• 38% increase in event registrations from verified cannabis professionals
• 30% decrease in cost per lead after audience refinement
• 4x higher engagement rate compared to previous broad-targeted campaigns
• Built a reusable custom audience list for ongoing campaign use

Why It Matters:
In the cannabis industry, reaching the right audience is everything. Our strategic targeting gave CannaGather NJ real results—not just traffic, but qualified people ready to engage, attend, and invest in the cannabis community. At JDC Wellness, we bring that same precision to every cannabis marketing campaign we run.