2,600 Leads Before Launch for Fields Great Protein
The Challenge:
Fields Great Protein was preparing to launch a new protein product—but they needed a strong email list and an excited audience before going live. With no brand recognition yet, the goal was to build hype and collect leads as affordably as possible.
Our Solution:
JDC Wellness led the full strategy for a pre-launch lead generation campaign. We handled everything—from audience research to video editing. We created ads that told the founder’s story, showed behind-the-scenes content, and connected with people who care about clean, effective wellness products.
What We Did:
- Researched and built the ideal audience for high-interest leads
- Wrote and designed all ads with strong, story-driven messaging
- Created videos and reels using real behind-the-scenes content
- Launched and optimized campaigns on Meta platforms (Facebook + Instagram)
The Results:
- 2,600+ leads collected before launch
- Lowest cost per lead: $0.14
- Total spend: $1,056.50 across 3 campaigns
- Built an email list and custom audience for future product drops
- Increased brand awareness through engaging founder stories and short-form video
Why It Matters:
Fields Great Protein launched with a built-in audience, thanks to smart ads and authentic storytelling. This case shows how even new brands can build big momentum—without a big budget.